CUSTOMER ACQUISITION & RETENTION

Stay hungry, engaging customers – anytime, anywhere

CUSTOMER ACQUISITION & RETENTION

Stay hungry, engaging customers – anytime, anywhere

Drive Diner
Devotion

Drive Diner Devotion

55%

of customers do not participate
in loyalty programs.
*William Blair Report, Jan 2023

of customers do not participate in loyalty programs.

*William Blair Report, Jan 2023

Expand Your Loyalty Universe
Get (Even More) Personal
App Friction Affects Loyalty Acquisition
Become a Winback Machine
Impact Top-line Growth

Loyalty programs are a great tool for driving frequency and building brand equity. Research indicates* that only 45% of customers actively participate in a loyalty program, which means there is still quite a bit of opportunity to build loyalty among non-members.

The SKUx platform enables restaurants to digitally engage with non-loyalty members to drive acquisition and help build a powerful secondary marketing database to complement your existing loyalty program.

*William Blair Report, Jan 2023

Learning more about customers behaviors, interests, etc. results in a more relevant and personalized experience when engaging with the restaurant.

Requiring customers to install an app as part of the loyalty sign-up can be a tough ask, especially for first-time guests with no brand affinity. Studies show that nearly 78 percent of consumers prefer to keep only five or fewer restaurant apps on their mobile phones at any time.

Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user's mobile real estate and mindshare.

Contact data collected during the process can be leveraged to follow up with those unhappy customers, also providing additional insights to measure if they have returned.

SKUx smart incentive technology can help increase order size and/or impact guest frequency – even impact those guests outside your loyalty program. With SKUx, you can quickly, securely, and transparently incent, track, and even retarget consumers to drive incremental revenue for your business.

Expand Your Loyalty Universe
Get (Even More) Personal
App Friction Affects Loyalty
Become a Winback Machine
Impact Top-line Growth

Loyalty programs are a great tool for driving frequency and building brand equity. Research indicates* that only 45% of customers actively participate in a loyalty program (William Blair Report, Jan 2023), which means there is still quite a bit of opportunity to build loyalty among non-members.

The SKUx platform enables restaurants to digitally engage with non-loyalty members to drive acquisition and help build a powerful secondary marketing database to complement your existing loyalty program.

The SKUx platform allows restaurants to easily capture key marketing insights where loyalty programs often fall short. Better understand which media channels your customers are engaging with and what promotional offers best resonate, so you can get the most out of your marketing dollars.

Learning more about customers' behaviors, interests, etc. results in a more relevant and personalized experience when engaging with the restaurant.

Requiring customers to install an app as part of the loyalty sign-up can be a tough ask, especially for first-time customers with no brand affinity. Studies show that nearly 78 percent of consumers prefer to keep only five or fewer restaurant apps on their mobile phones at any time.

Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a diner, the app is in significant competition for the user's mobile real estate and mindshare.

Quickly and effectively handling a dissatisfied customer is key to getting that customer back in the door after they’ve had a bad experience. The SKUx platform allows restaurants to quickly send upset diners a simple digital offer in response to their issue.

Contact data collected during the process can be leveraged to follow up with those unhappy customers, also providing additional insights to measure if they have returned.

Mobile loyalty apps are great, but they also get in the way of building loyalty

Many restaurants have loyalty programs. And many have their own app for their customers. But if a restaurant's mobile app is required to participate in a loyalty program, it creates additional friction during the acquisition process and a resulting Cost Per Install (CPI) that can vary between $2 to $3.* Once the app is installed, the user still has to go through the account creation process, requiring more user effort, resulting in an additional Cost Per Account Created (CAC). This includes the CPI + any other acquisition spend, such as the value incentive.

78%

Additionally, FSR Magazine notes that 78% of consumers prefer to keep only five or fewer food restaurant apps on their mobile phones at any given time.

Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user's mobile real estate and mindshare.

With the SKUx digital incentive platform, a restaurant can engage with non-loyalty consumers to securely deliver a digital offer via multiple distribution channels (email, SMS, QR code, etc.) to collect key customer data for future re-engagement activities.

By engaging with non-loyalty guests that may have not visited the restaurant enough times to create loyalty, restaurants can drive behavior that increases orders, app downloads, foot traffic, and ultimately loyalty membership.

Loyalty App Friction

Why Loyalty Apps ≠ Loyalty

Restaurant loyalty apps are a great asset, but sometimes they can get in the way of effective loyalty acquisition.

Grow Receipts

Drive total orders and increase order size via digital promotions delivered directly to mobile devices

Grow Receipts

Drive total orders and increase order size via digital promotions delivered directly to mobile devices

Increase Traffic

Engage with your customers digitally in a personal way that drives more traffic in-store & online

Increase Traffic

Engage with your customers digitally in a personal way that drives more traffic in-store & online

Reconnect & Engage

Get your dormant customers active and aware of what your brand has to offer via mobile promotions

Reconnect & Engage

Get your dormant customers active and aware of what your brand has to offer via mobile promotions

Get Personal

Collect & learn more about what makes your customers special in order to create more personalized digital experiences

Get Personal

Collect & learn more about what makes your customers special in order to create more personalized digital experiences

Drive Loyalty

Use SKUx digital promotions to create awareness, drive purchase intent and ultimately cultivate brand loyalty

Drive Loyalty

Use SKUx digital promotions to create awareness, drive purchase intent and ultimately cultivate brand loyalty

Get more personal with smart promotions

Sometimes, presenting the right deal at the right time via the right channel, can be the defining factor in where customers choose to eat – or to even eat out at all.

SKUx’s innovative promotions platform enables you to quickly take a new or existing promotion and instantly deliver it digitally, directly to where customers want it most — their mobile device.