The SKUx platform allows restaurants to easily capture key marketing insights where loyalty programs often fall short. Better understand which media channels your customers are engaging with and what promotional offers best resonate, so you can get the most out of your marketing dollars.

Learning more about customers behaviors, interests, etc. results in a more relevant and personalized experience when engaging with the restaurant.

Requiring customers to install an app as part of the loyalty sign-up can be a tough ask, especially for first-time guests with no brand affinity. Studies show that nearly 78 percent of consumers prefer to keep only five or fewer restaurant apps on their mobile phones at any time.

Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user's mobile real estate and mindshare.

Quickly and effectively handling a dissatisfied customer is key to getting that customer back in the door after they’ve had a bad experience. The SKUx platform allows restaurants to quickly send upset guests a simple digital offer in response to their issue.

Contact data collected during the process can be leveraged to follow up with those unhappy customers, also providing additional insights to measure if they have returned.

SKUx smart incentive technology can help increase order size and/or impact guest frequency – even impact those guests outside your loyalty program. With SKUx, you can quickly, securely, and transparently incent, track, and even retarget consumers to drive incremental revenue for your business.