Mobile technologies have shifted the pattern of consumer purchasing behavior. Today’s shoppers expect to source, select, and purchase goods on their mobile device, on-demand, via a seamless experience. As these disruptive technologies become more available, archaic promotional offer vehicles such as print will decline.

In fact, in 2018 over 256 billion consumer packaged goods coupons were distributed in the U.S., but nearly 254 billion (more than 99%) went un-redeemed. The economic liability is enormous, with nearly $400 billion dollars in offer value being lost. Poor consumer targeting and a severe lack of data and transparency also means brands and retailers have limited means of justifying or tracking direct ROI on their advertising spend.

In today’s environment, each player in the ecosystem creates their own offers and relies on a clearinghouse model for reconciliation and settlement. The problem is, each issuer only knows what was issued by them, but does not have accurate redemption information – thus they remain dependent on the end-of-period reconciliation process which is always in arrears. 

SKUx solves these problems.