Offering hyper-targeted precision across the trillion dollar promotional offer industry
SKUx is the most sophisticated risk-mitigation strategy CPG has ever seen. Our proprietary platform yields valuable insights for all stakeholders, while our highly secure digital ledger provides new-found transparency, unlocking massive savings by eliminating fraud and double spending.
A New Era
The Rise of the On-Demand Economy
Mobile technologies have shifted the pattern of consumer purchasing behavior. Today’s shoppers expect to source, select, and purchase goods on their mobile device, on-demand, via a seamless experience. As these disruptive technologies become more available, archaic promotional offer vehicles such as print will decline.
In fact, in 2018 over 256 billion consumer packaged goods coupons were distributed in the U.S., but nearly 254 billion (more than 99%) went un-redeemed. The economic liability is enormous, with nearly $400 billion dollars in offer value being lost. Poor consumer targeting and a severe lack of data and transparency also means brands and retailers have limited means of justifying or tracking direct ROI on their advertising spend.
In today’s environment, each player in the ecosystem creates their own offers and relies on a clearinghouse model for reconciliation and settlement. The problem is, each issuer only knows what was issued by them, but does not have accurate redemption information – thus they remain dependent on the end-of-period reconciliation process which is always in arrears.
SKUx solves these problems.
Welcome to SKUx
SKUx works directly with Brands, Retailers, Media, and Service Providers within the ecosystem to eliminate fraud, double-spend, create transparency and prove ROI with real-time reconciliation and settlement.
With an estimated 31 billion eCoupons to be redeemed in 2019, and blockchain business value forecasted to grow to $3.1 trillion in 2030, SKUx is poised to become the industry standard for blockchain SKU-level digital content.
SKUx provides in-depth analytical tools. With a simple and intuitive interface, we’ve created selectable KPI’s and user friendly, customizable settings for your SKUx Analytics dashboard.
THE POWER OF BLOCKCHAIN
Utilizing Blockchain/DLT allows SKUx partners to not change their existing internal process for eCoupon creation. With a simple API, partners will send all promotional offers into a shared database where all data is normalized (common format) providing access for each partner, and the network as a whole. The network allows each of the partners to have direct access to each other without the need for custom integration and/or extensive IT/Integration other than one API call into the Blockchain.
Ultimately, the Blockchain/DLT becomes the single source of truth for all eCoupons and digital offer content in the network.
Get more out of your eCoupon
Get a deeper analysis of
Auditing is a snap since all parties
access the same data in real-time.
SKUx in the Media
At SKUx integrity matters. We believe when you make a commitment you should honor it. We treat our team like family as well as our partners. We believe that when your priorities are in line the right outcome is achieved.