Use Case

Transform Retention Costs into Revenue

Increase membership renewals and win back lapsed members by delivering instant digital rewards that incentivize retention – driving measurable revenue impact across your member base.

Challenge

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Solution

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How it works

Why SKUx Works

Instant value delivery increases renewals

Large increase in membership renewals with revenue increase

Branded experience strengthens product association

Branded digital prepaid card maintains member relationship throughout renewal journey

Regulatory compliance ensures programme safety

Secure email-based delivery with member verification ensures programme integrity across large member base

Performance tracking optimises future campaigns

Test and learn approach with varying reward levels enables optimization with low-friction experience

Key Outcomes

Increase renewal rates

Lift in renewals across incentivized members

Drive measurable revenue

Increased revenue when extrapolated across member base

Strengthen brand association

Branded card maintains member relationship throughout renewal journey

Accelerate activation

30 second activation removes friction from retention