Showcasing how we are making the shift to digital-first intelligent customer experiences that deliver rewards & incentives instantly, seamlessly and exactly where your customers need them most.
Published by Trisha Asgeirsson – President, SKUx You don’t need an 18-month roadmap to address the rejection of your loyalty program. You need three tactical moves you can execute this quarter. Action 1: Run a parallel instant reward pilot Don’t overhaul your entire program yet. Test instant rewards alongside your existing system. Pick one customer segment or one product category. Deliver instant digital rewards – $5-10 virtual
Published by Trisha Asgeirsson – President, SKUx 46% of Gen Z live paycheck to paycheck. That single statistic explains why your points program is failing. The financial pressure is real Gen Z came of age during economic chaos – the 2008 recession during childhood, COVID-19 as they entered the workforce, then record inflation from 2021-2023. They carry student debt, face
Published by Trisha Asgeirsson – President, SKUx Generation Z has made their position clear: they want cash, not points. In a 2025 Bank of America survey, 70% of credit card holders said cash-back is the best perk a card can offer. Among Gen Z cardholders specifically, 43% picked cash-back as their favorite reward, compared
Published by Trisha Asgeirsson – President, SKUx The breakage model is failing The numbers are stark: 23% of all rewards cardholders left rewards unused in the past year. More than 1 in 10 Gen Z cardholders never redeem their points at all- the highest of any generation. Your CFO may love this. That 20-30% of
Published by Trisha Asgeirsson – President, SKUx 85% of Gen Z made a mobile payment in 2023. If your loyalty program can’t deliver rewards to their phone in under 60 seconds, you don’t have a loyalty program – you have a liability. Mobile isn’t a channel – it’s the channel Gen Z never knew a world without smartphones. They don’t “go online” – they’re always online. Shopping, banking, learning, socializing, it all
Published by Trisha Asgeirsson – President, SKUx The Need for Now Scenario A: You’re told you’ll earn points that will accumulate over time, eventually allowing you to redeem rewards in a few months. Scenario B: Your phone immediately buzzes with a $10 digital reward card you can use on your next purchase. Which feels
