The Psychology of Instant Gratification in Rewards: Why “Now” Beats “Later” in Modern Loyalty Programs
Published by Trisha Asgeirsson – President, SKUx The Need for Now Scenario A: You’re told you’ll earn points that will accumulate over time, eventually allowing you to redeem rewards in a few months. Scenario B: Your phone immediately buzzes with a $10 digital reward card you can use on your next purchase. Which feels