Robert “Bob” Zaccardo is co-founder of SKUx and serves on the SKUx Board of Directors. With over 30 years of experience, Bob is a seasoned entrepreneur in the sports, retail, and entertainment industries. As a former athlete and CEO of Branded Sports Media, he specialized in consumer engagement through major sporting event activations, partnering with NFL, MLB, NBA, NHL, NASCAR, and NCAA.

Bob has negotiated deals with Fortune 500 companies and worked with leading CPG brands like P&G, PepsiCo, Kraft/Mondelēz International, Kellogg’s, and Coca Cola. In media, he’s collaborated with CBS Radio, Direct TV, Showtime, and the History Channel, and in entertainment with Sony, MGM Grand Casino, Sharp Electronics, and Sirius XM Radio.

Central to his success are his strong faith and family relationships, including a 31-year marriage to his wife Lucille and their two children.