Digital Wallets and the $16 Trillion Data Opportunity

Global digital wallet transaction values are projected to reach $16 trillion by 2028. In parts of Asia, adoption already exceeds 80%, and in India, UPI was processing more than 20 billion transactions per month by late 2025.

As digital wallets evolve from simple payment tools into broader financial platforms, competition is intensifying. Yet the most valuable part of this shift is often overlooked. The real opportunity isn’t just moving money — it’s the transaction data created every time a payment occurs.

Why Transaction Data Matters

Digital wallets are quickly becoming the default way consumers pay. Every tap or scan generates insight: what was purchased, when and where it happened, which offer was used, and what else was bought.

This information can shape better promotions, improve customer targeting, and drive smarter decisions. However, many businesses struggle to capture and use this data effectively.

The Two Challenges Brands Face

Delivering value into the wallet

Traditional promotions create friction. Codes get lost, links expire, and offers go unused. Digital wallets require instant, seamless delivery, with rewards ready to redeem at checkout.

Understanding what happens next

Even when offers reach wallets, many brands lack visibility into redemption. Without knowing what was used, where, or alongside which products, performance is difficult to measure.

How SKUx Solves the Problem

SKUx connects digital wallet delivery with transaction intelligence.

The platform delivers branded virtual prepaid cards, gift cards, and promotional codes directly into consumer wallets via email, QR code, SMS, or social channels. Just as importantly, SKUx captures transaction-level data at redemption, turning activity into actionable insight.

Turning Transactions into Advantage

As trillions flow through digital wallets, businesses need more than payment infrastructure. They need visibility into what works.

SKUx combines payments, promotions, and intelligence in a single platform, helping brands move beyond delivery to measurable impact.

Every transaction tells a story. SKUx ensures you can understand it — and act on it.