Boosting Retention with Effortless Digital Rewards
The Challenge
A major membership club with 13+ million members needed to improve their renewal and win-back rates. Their goal was simple: re-engage customers and encourage them to stay. So they set out to test how digital prepaid rewards could prompt members to renew.
The Approach
Working with SKUx, the brand launched a digital reward campaign delivered straight to inboxes. No complex workflows. Just a personalized email with a secure, serialized link to a digital prepaid card. There was no need to download an app or open a new account. Customers could tap, activate, and spend, within seconds. The reward worked anywhere prepaid cards are accepted, or could be saved to a mobile wallet for later use.
The Experience
How it worked:
- Step 1: Customers received a branded email with a personalized incentive.
- Step 2: One tap opened a secure link to access their digital prepaid card.
- Step 3: The reward was activated instantly, ready to use in-store, or saved to their mobile wallet, ready to use when they were.The entire process was designed to feel effortless. Just a clear path from offer to outcome.
The Results
The results spoke for themselves:
- 61% of members who viewed the offer accepted it
- 15% lift in renewal rates compared to the control group
- 30 seconds average time from email to activated digital prepaid card in the wallet.
For a membership base of this size, the projected impact was over $3M in increased annual revenue.
