Showcasing how we are making the shift to digital-first intelligent customer experiences that deliver rewards & incentives instantly, seamlessly and exactly where your customers need them most.
As disasters across the United States grow in frequency, intensity, and cost, our nation faces a critical challenge: how do we deliver relief faster, more efficiently, and with greater accountability? Forecasts show that without new strategies, losses of life, property, and community stability will continue to rise—demanding bold action and a reimagined approach to preparedness
Published by Trisha Asgeirsson – President, SKUx You don’t need an 18-month roadmap to address the rejection of your loyalty program. You need three tactical moves you can execute this quarter. Action 1: Run a parallel instant reward pilot Don’t overhaul your entire program yet. Test instant rewards alongside your existing system. Pick one customer segment or one product category. Deliver instant digital rewards – $5-10 virtual
Published by Trisha Asgeirsson – President, SKUx 46% of Gen Z live paycheck to paycheck. That single statistic explains why your points program is failing. The financial pressure is real Gen Z came of age during economic chaos – the 2008 recession during childhood, COVID-19 as they entered the workforce, then record inflation from 2021-2023. They carry student debt, face
Published by Trisha Asgeirsson – President, SKUx Generation Z has made their position clear: they want cash, not points. In a 2025 Bank of America survey, 70% of credit card holders said cash-back is the best perk a card can offer. Among Gen Z cardholders specifically, 43% picked cash-back as their favorite reward, compared
Published by Trisha Asgeirsson – President, SKUx The breakage model is failing The numbers are stark: 23% of all rewards cardholders left rewards unused in the past year. More than 1 in 10 Gen Z cardholders never redeem their points at all- the highest of any generation. Your CFO may love this. That 20-30% of
Published by Trisha Asgeirsson – President, SKUx 85% of Gen Z made a mobile payment in 2023. If your loyalty program can’t deliver rewards to their phone in under 60 seconds, you don’t have a loyalty program – you have a liability. Mobile isn’t a channel – it’s the channel Gen Z never knew a world without smartphones. They don’t “go online” – they’re always online. Shopping, banking, learning, socializing, it all
HOUSTON, Texas and MIAMI, Florida | November 5, 2025 Future Proofing America (“FPA”) and Payments As A Lifeline (“PaaL”) have jointly announced an alliance in an integrated financial technology platform for real-time payments distribution, data, tracking, impact reporting, and protections against waste, fraud, and abuse – to transform America’s current public, private, philanthropic resource distribution
Published by Trisha Asgeirsson – President, SKUx The Need for Now Scenario A: You’re told you’ll earn points that will accumulate over time, eventually allowing you to redeem rewards in a few months. Scenario B: Your phone immediately buzzes with a $10 digital reward card you can use on your next purchase. Which feels
PETERSBURG, Fla., September 29, 2025—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced Marina Hodges has joined the company’s executive team in the role of EVP of Merchant and Payments. In this newly created leadership role, Marina will be responsible for guiding the collaboration and partnership management with leading merchants, consumer
SKUx’s patented SKUPay® technology rapidly enables merchants to accept item-level payment programs across a variety of growth industries; from health and wellness benefits, to consumer-packaged goods promotions, to merchant private label brands, and beyond. Merchants who implement the solution can now accept item-level restricted payment programs through one single point of integration between their POS
When a customer pays at retail, it appears seamless enough. For customers, once the transaction is complete, they leave with their purchases. For retailers, however, there are many moving parts and entities behind the scenes that could be more aligned to simplify onboarding new payment capabilities for the merchant. With today’s systems, what’s left on
SKUx, Strike Force, and Cre8Fans are teaming up to revolutionize fan engagement. Starting May 3, 2025, at the Lil Wayne concert, attendees can scan QR codes to receive special rewards and promotions from Strike Force. The partnership leverages Hedera’s enterprise-grade distributed ledger to ensure secure and transparent offer redemption, ushering in a new era of real-time, traceable promotions at major events. This innovative trio is redefining how brands connect with fans in real time.
