Increasing In-Store Loyalty Acquisition with Instant Digital Rewards

The Challenge
A large retailer, adding ½ member per store per month, was struggling to acquire new loyalty customers through their in-store channel.

The Experience
SKUx executed a loyalty acquisition campaign in 15 select locations with in-store promotional signage.

The signage contained a QR code which customers scanned and signed up to receive communications from the retailer. In return, they received an instant digital promo code, which was sent directly to their phone – no app
or bank account needed. The reward was used to purchase anything in the store.

The Experience

A seamless, fast customer journey

• Scan the QR – Signage prompted customers to engage
• Verify Details – Simple opt-in flow collected minimal personal info
• Instant Reward – digital prepaid card delivered on the spot
• Spend or Save – Cards could be used instantly in store or saved for later

The Results

778% increase in loyalty acquisition. At scale.

• 8.5 average new customers per store
• 80% claimed their reward
• <60 seconds average time from offer activation to card in wallet and ready to use.