Turning Cash Buyers into Digital Loyalty Customers
The Challenge
For this national C-store chain, cash customers were invisible.
Without digital footprints or loyalty data, the business couldn’t personalize offers, understand buying patterns, or track performance. They needed a simple way to bring these customers into their loyalty ecosystem.
The Approach
The strategy was bold in its simplicity: one QR code, one seamless path from analogue to digital.
SKUx supported a 15-store pilot using in-store signage to catch customers at the moment of purchase. The call to action? Scan to claim a reward. No requirement to download an app. No need to set up a payment account. Just scan, verify, and spend.
Within moments, customers were sent a $3 branded digital prepaid card, available immediately in their mobile wallet and usable on any in-store item.
The Experience
From tap to transaction in under a minute:
- Scan the QR – Signage prompted customers to engage
- Verify Details – Simple opt-in flow collected minimal personal info
- Instant Reward – $3 digital prepaid card delivered on the spot
- Spend or Save – Cards could be used instantly or stored for later
It wasn’t just easy – it felt modern, relevant, and built around how people already shop.
The Results
Behavior changed. At scale.
- 93% of customers who scanned followed through
- 91% claimed their reward
- >140,000 customers could be digitally onboarded in 60 days across 820 stores
This was so much more than just a standard promotions, it was a fast lane to a more connected loyalty program.
