Capturing Audience Data at Live Events
The Challenge
6,000 fans. One concert. Zero usable data.
A leading media brand knew their audience was in the room, but had no way of knowing who they were, or how to connect after the lights went down. They needed a smarter way to engage the crowd and build a future marketing channel – without interrupting the experience.
The Approach
Rather than passively entertain, they chose to interact.
Working with SKUx, the brand launched a live event promotion built to engage attendees in real time. As the opening act hit the stage, a QR code lit up the jumbo screen. The message was simple: opt in, get rewarded.
Fans who scanned the code were taken to a landing page where they could provide basic personal info – name, email, and phone number – and opt in to future communications. In exchange, they received an instantly activated digital prepaid card, sent straight to their mobile wallet.
The Experience
No forms. No apps. No slow WiFi hassles.
- Scan the Screen – QR code displayed live at the venue
- Share Details – Fans entered basic personal information
- Instant Reward – Digital prepaid card activated in seconds
- Spend It – Funds were used right at the venue
All of this happened in under a minute, while the show went on.
The Results
Real-time engagement. Real business impact.
- 62 seconds from scan to activated reward
- 71% of digital prepaid cards were used
- Thousands of new audience profiles captured for future marketing
Fans got value. The brand got data. Everyone got what they came for.
