Promoting Products Through Instant Social Rewards
The Challenge
Social media campaigns are great at generating buzz. But turning that buzz into actual brand impact? That’s the hard part.
A major beverage brand wanted more than likes and comments. They wanted action – measurable, meaningful engagement that moved the needle. Mailing out physical samples wasn’t cutting it. They needed a smarter, faster way to reward their fans and fuel momentum.
The Approach
Together with SKUx, they flipped the script. Instead of shipping product, they delivered value, instantly.
Fans were encouraged to share their experience with the product on social media. Once the post was verified, they got a direct message with a secure link to a digital prepaid card. No app, no forms, no fuss. Just a straight shot from post to payment.
The Experience
Fast, frictionless, and fully digital – just how customers expect it.
- Post & Tag – Customer shares a product moment on social media.
- Message Received – Brand replies with a personalized link.
- Instant Activation – One tap and the digital prepaid card is live.
- Spend Anywhere – The card works instantly online or in-store, or can be saved to a mobile wallet.
A reward experience as smooth as the swipe that started it.
The Results
The numbers speak for themselves:
- 99% of customers who landed on the reward page activated the offer
- 69% of those activated rewards were used
- <30 seconds to go from tap to spend
Just pure performance, without any of the usual drop offs.
