Asgeirsson Joins SKUx As The Company Launches SKUPay®, Powering A New Era Of Adjudicated Spend And Digital Consumer Engagement Solutions.
ST. PETERSBURG, Fla., January 11, 2023—SKUx, an innovative payments technology and consumer engagement platform, today announced the appointment of global FinTech, consumer loyalty, and payments leader, Trisha Asgeirsson, to the company’s Advisory Board Team. Trisha joins a dynamic group of world-class innovators spanning retail, consumer packaged goods, and the payments industry.
Asgeirsson held executive positions at some of the most prestigious financial services companies, including JP Morgan Chase, the airline industry, and most recently Mastercard where she led the Loyalty Division in North America, and formerly the Data & Services Division, resulting in significant revenues streams across the organization. Trisha has developed and managed large P&L’s and was responsible for creating and patenting several world-leading value propositions for banks and merchants globally. She has a deep passion for driving and accelerating business growth and maximizing value through partnerships. Also notably, Trisha serves on the Advisory Board for Women in Consumer Finance.
“I am thrilled to be joining SKUx at a time where I can apply my passion to further innovate payments acceptance, SKU-level incentive redemption, and seamless consumer engagement experiences for merchants, brands, and healthcare issuers and providers,” said Asgeirsson. “As an established Fortune 500 global leader in this space, I strongly attest now is the time for merchants, card networks, and banking partners to align with innovation and unlock valuable pools of funds across segments that were previously inaccessible. SKUx has the goods to power this change today and tomorrow with its patented solutions.”
SKUx is transforming how consumer payments and incentives are delivered, redeemed, settled, and reported with its patented SKUPay® technology. With SKUPay®, merchants can solve longstanding industry challenges and finally capture adjudicated or filtered spend at scale and in an open loop manner. Adjudication technology ensures that an eligible item or items that may be valid for purchase are authorized or declined based on a program’s requirements for purchase. A common example of this type of restricted spend applies to HSA and EBT programs, where healthy items are funded and encouraged towards purchase, but items not approved in a program are excluded.
With SKUPay®, providers can deliver serialized, secure, item-level payments down to the UPC (universal product code) level. However, with SKUPay® sensitive level-3 data is not required to be shared externally outside the merchant’s organization. Flexible payment routing and settlement are available, and implementation is much easier than compared to other providers. All while ensuring a flexible implementation approach where merchants gain aggregated access to these types of Healthy Benefits and promotional incentive programs, without the managerial headaches associated with other solutions. The result is much needed standardization and efficiency to the industry at large and the potential to unlock trillions of dollars in global incremental retail value.
“We are delighted to have Trisha join our Advisory Board team as we usher in a new frontier of product-based payments for our partners,” said Bobby Tinsley, co-founder and president of SKUx. “Even more foundationally important, at SKUx we are obsessed with the customer experience and meeting them at the point of interaction, anywhere, anytime, improving value for the consumers who need it most.”
SKUx was founded in 2018 and has powered offers for some of the world’s leading companies. The company has an impressive and growing list of partners that span across multiple industries and market segments. As a platform-as-a-service technology, the company leverages innovation to address the rapid shift towards consumer adoption of mobile payments and digital stored value, as traditional incentive outreach and disbursement programs become less relevant in a digital economy.
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