Jay Loeffler is the Sr. Vice President of National Accounts for Valpak and SKULocal who works with fortune 500 companies to develop, test and optimize direct to consumer marketing campaigns across an omni-channel network of targeted touchpoints.
Loeffler believes that the identification and synthesis of relevant data-sets can help companies be more efficient in their messaging and activate a competitive differentiator in their respective marketplace.
Jay has not only led the fusion of social influencer marketing with traditional direct mail at Valpak, but has created a subsidiary grocery brand, SKULocal, which has become the fastest growing department within the organization over the past 5 years. SKULocal’s primary focus is on helping brands develop custom shopper marketing campaigns with an emphasis on triangulating consumer demand, brand goals and retail activation.
Jay is a AIPMM certified product manager and has completed a certificate in negotiations from the University of Notre Dame.
Jay holds an MBA in Marketing and Economics from the University of Tampa and has completed subsequent work in advanced data analytics including: Statistics for Decision Makers, Business Analytics, Decision Modeling and Analysis, Advanced Business Forecasting.