Jay Loeffler skuxchage

Jay Loeffler

President

A highly successful growth strategist and industry innovator, Jay Loeffler is a visionary and results driven professional that offers a solid, verifiable track record of successfully implementing strategies propelling growth and profitability.

Prior to joining SKUx as President, Jay served as Chief Revenue Officer for Valpak and SKULocal.

Jay has an outstanding ability to effectively identify opportunities, develop focus and provide tactical business solutions. An exceptional communicator, he possesses strong negotiation skills, problem resolution ability and client needs assessment aptitude. At Valpak, Loeffler led the fusion of social influencer marketing and traditional direct mail. He also created a subsidiary grocery brand, SKULocal, which has become the fastest growing division of Valpak over the past 5 years, serving major clients such as Procter & Gamble, Kraft, Unilever, Kellogg’s, Sam’s Club, Blue Bunny, Mars, Bayer, Shutterfly, Overstock.com, Total Wine and HEB grocery stores. Prior to Valpak, Loeffler served in a variety of leadership roles with Cox Target Media.

CORE COMPETENCIES:

  • Strategic Planning & Vision
  • Business Development Aptitude
  • Motivational Leadership Style
  • Omni-channel Marketing Program Development
  • Pro Forma Financial Modeling
  • Exceptional Presentation and Communication Skills
  • Expertise in Traditional, Online, Mobile, and Social Marketing
  • Excel Modeling with the Intent of Strategic Marketing and Pricing
  • Developing and Executing Cohesive Multi-channel Marketing Campaigns
  • Competitive Landscape and Gap Analysis