SKUx Names Martech and Promotions Sales Leader Tom Smith as Sales Director
Smith Joins Fast-Growing SKUx Team on Mission to Redefine Consumer Offers and Rewards Via Secure, Trackable, Data-rich, Product-based Payments
ST. PETERSBURG, Fla., March 2, 2022 — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of Tom Smith, a highly accomplished sales and revenue leader, as sales director. Smith joins SKUx as the company revolutionizes the offers industry with product-based, payment-driven solutions that reinvent offers and rewards for consumer brands and retailers.
SKUx and its patent-pending product-based payment platform power the delivery of serialized, secure, one-to-one, single-use offers, while providing valuable first-party consumer data and higher conversion rates. SKUx virtually eliminates coupon fraud and replaces inefficient, time-consuming clearance processes with daily settlements.
“Consumer brands, retailers and marketing agencies are looking to solve new and long-standing challenges in the way they promote and drive profitable growth for their products. SKUx and its product-based payment platform represent a quantum leap forward in solving those challenges,” said Jay Loeffler, President of SKUx. “Tom understands these industry needs. He has deep relationships and expertise in both marketing promotions and database sales that will help our customers transform their marketing campaigns to better engage consumers and understand buyer intent and behavior. We’re excited that Tom has joined our team.”
Smith will lead the sales effort for SKUx Offer (X)ccelerator™, a powerful new solution from SKUx. Offer (X)ccelerator™ transforms traditional, anonymized advertising tactics into secure, serialized, one-to-one, trackable, high-value, mobile offers. SKUx provides near real-time access to first-party consumer data and campaign results, while delivering unmatched consumer value and convenience. Because SKUx-powered offers are serialized and one-to-one, advertisers can now safely and simply deliver high-value, high-conversion promotions without fear of losing control of their budgets.
Smith has extensive industry experience in martech and advertisings solutions, including sales and leadership positions with companies like Westwood One/Metro Networks, ADVO (Now Vericast/Valassis), DexYP and Hashting. Prior to joining SKUx, Smith served as General Manager of Hashting USA, Inc., a mobile marketing and coupon clearing platform.
“SKUx has reinvented consumer offers from end-to-end to provide major new value to all stakeholders, from brands, marketing agencies and retailers to the end consumer,” said Smith. “I’m excited to partner with our customers to realize the power of SKUx.”
A leading fintech innovator, SKUx gives brands and retailers the power to deliver secure, serialized, intuitive digital offers anywhere, anytime, at the speed of today’s consumer. SKUx transforms virtually any coupon, rebate, or promotional offer into product-based payments for the world’s leading brands, marketing agencies, and retailers. Leveraging Hedera Hashgraph distributed ledger technology, the company’s patent-pending Smart Incentives™ platform combines offer details, serialization, first party data acquisition, funding, and settlement in near real-time. The result – increased customer trust, laser sharp transparency for all industry stakeholders, and new opportunities for consumer engagement.
For more information, visit www.skux.io.