SKUx Appoints Joe Zerella as Director of Client Partnerships as Company Continues Rapid Growth as Leader in Payment-Based Consumer Offers

ST. PETERSBURG, Fla., December 1, 2021 –  SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of Joe Zerella as Director of Client Partnerships. Zerella is an accomplished marketing and sales leader in marketing technology and solutions for consumer brands and retailers. 

Zerella joins the company at a time of rapid growth and expansion.  The company is pioneering a new fintech category of payment-based offers, called SKUPay™ that is set to replace today’s outdated world of coupons, rebates, promotional offers, and settlement. SKUx provides a powerful end-to-end payments-based system that virtually eliminates fraud, delivers major benefits to retailers , consumer brands, and shoppers alike, while requiring no special integration by retailers or brands.

Zerella has extensive experience across a wide range of media, direct marketing, in-store and shopper analytics solutions, working with leading consumer brands and retailers. Before joining SKUx, he served as director of national accounts for Mspark, a leading provider of integrated advertising solutions. He has also held senior positions with Synergistic Marketing and Valassis.

“I’m excited to join a company that creates exciting new possibilities for retailers, product brand marketers and consumers,” said Zerella. “SKUx solves some of the biggest challenges facing the consumer offers industry. Its payment-based offer platform virtually eliminates fraud, while ending today’s error-prone and time-consuming settlement processes and bringing new levels of visibility, transparency and precision to product marketing campaigns.” 

The “Powered by SKUx™” Difference:

SKUx-powered payment-based offers reinvent and simplify the world of consumer offers to bring previously unachievable consumer engagement, trust, transparency, immediacy and control to consumer brands, marketers and retailers. SKUPay works like currency, not an IOU like coupons. Key advantages include:

Powers virtually any channel of consumer engagement—anywhere you choose to deliver your offer, from store shelves, email, social media, mobile, on-pack, display media, and more.

Eliminates fraud and misredemption—replaces coupons, rebates, and promotional offers with trusted single-use, serialized offers that can be targeted down to the product SKU or UPC and automatically redeemed and processed without time-consuming and often inaccurate checkout clerk approvals.

Daily processing and settlement—retailers are reimbursed daily, not in weeks or months.

Unparalleled and immediate data visibility and control—marketers can optimize campaign results and stay within predetermined budgets.

Intuitive and easy to useSKUPay is redeemable wherever mobile payments are accepted.


About SKUx
A leading fintech innovator, SKUx gives brands and retailers the power to deliver secure, intuitive digital offers anywhere, anytime, at the speed of today’s consumer. SKUx transforms virtually any coupon, rebate, or promotional offer into payment-based offers for the world’s leading retailers, brands, and marketing agencies. Leveraging Hedera Hashgraph distributed ledger technology, the company’s patent-pending Smart Incentives™ platform as a service combines offer details, serialization, funding, and settlement to increase customer trust, loyalty, and create new opportunities for consumer engagement. The result – new incremental revenue, improved efficiency, and laser sharp transparency for all industry stakeholders. For more information, visit


Media Contact:
Kevin Sugarman