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SKUx News & Events

Why Security Matters Now More than Ever for Reyes Coca-Cola Bottling and the SKUx Solution

While our individual paths may differ, we can all learn from fellow SOCAP members and industry pioneers who have set the pace and created the groove for the rest of us to follow! Join your CX colleagues from throughout the US and Canada at SOCAP Indy being held Sep 11-13, 2022 at the Hyatt Regency in Indianapolis – let’s work as a team to advance the entire field of customer care!

“Why Speed and Security Matter Now More than Ever for Reyes Coca-Cola Bottling”


Roslyn Harrell
Consumer Affairs Manager | Reyes Coca-Cola Bottling

Douglas J. Pursley
Director, Customer Experience | SKUx
 

Immediate customer resolution – Virtually Fraud Free! Sound too good to be true? That’s what Roslyn Harrell, Consumer Affairs Manager at Reyes Coca-Cola Bottling thought too. Before she expanded SKUx Offer (X)ccelerator™ broadly, she conducted a pilot test. Come and hear what she learned and what’s next.

offer (x)cellerator from SKUx

CASE STUDY

A new Energy Drink used their offer to Track, Retarget and Convert along the Buyer’s Journey
offer (x)cellerator from SKUx
SKUx Launches Buyer (X)ccelerator, Breakthrough Offer Platform That Captures Each Buyer’s Journey From Engagement Through Redemption

Allows Advertisers to Own Powerful First-Party Data and Optimize Campaign Results by Retargeting Consumers Based on Their Response to Offers and Incentives

 

ST. PETERSBURG, Fla., July 12, 2022 — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the launch of Buyer (X)ccelerator™, creating the first offer platform to enable the capture of powerful first-party data based on how consumers engage with offers. Near real-time data from Buyer (X) quantifies and optimizes campaign results through precise personalization and retargeting, while the advertisers retain all insights and PII data for future marketing initiatives

offer (x)cellerator from SKUx

CASE STUDY

Can you turn a major sports event into a personalized offer promotion that drives customers to your restaurants?

Objective | Regional casual dining chain wanted to leverage large sporting events to turn fans into customers.

Approach | Promoted free appetizer offer via video screens throughout sports venues. Fans scanned QR code to access branded landing page powered by SKUx Offer (X)ccelerator. Serialized one-time use code could be redeemed from landing page or saved to digital wallets.

Results |  Campaign generated high interest and strong affinity with fans. As many as 59% of fans who scanned code claimed the offer. Nearly 70% of claimed offers were saved to wallet. Serialized one-time offers helped prevent fraud and duplicate redemption.

SKUx. Your Offer. (X)ccelerated.

offer (x)cellerator from SKUx

CASE STUDY

Can you activate high-value consumers while mitigating fraud and over-redemption?

Objective | A top ten CPG company wanted to drive trial of its new frozen meal brand among online gamers while mitigating over-redemption or fraud.

Approach | Used SKUX Offer (X)ccelerator to target online gamers with a $5-off special offer. SKUx’s serialized, single-use offers allow brands to fight fraud and stay on budget.

Results | Nearly half of the targeted gamers who engaged with the offer tried the product, virtually fraud free, despite the high value.

SKUx. Your Offer. (X)ccelerated.

offer (x)cellerator from SKUx
SKUx Names Martech and Promotions Sales Leader Tom Smith as Sales Director
Smith Joins Fast-Growing SKUx Team on Mission to Redefine Consumer Offers and Rewards Via Secure, Trackable, Data-rich, Product-based Payments
ST. PETERSBURG, Fla., March 2, 2022 — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of Tom Smith, a highly accomplished sales and revenue leader, as sales director. Smith joins SKUx as the company revolutionizes the offers industry with product-based, payment-driven solutions that reinvent offers and rewards for consumer brands and retailers.
SKUx hires Tom Smith
SKUx Hires Joshua White as Data Decision Leader to Further Power the Future of Data-Rich, Promotional Offers
SKUx Helps Brands and Retailers Better Collect and Utilize First-Party Data While Powering Higher Conversion Rates with Serialized, Trackable, One-to-One, Mobile Offers

ST. PETERSBURG, Fla., Feb. 9, 2022 — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of data scientist and engineer Joshua White as Data Decision Leader. White joins SKUx as the company transforms consumer offers and first-party data collection and analysis for advertisers and brands to enhance their relationship with their consumers.

offer (x)cellerator from SKUx
SKUx Launches Offer (X)ccelerator™ Delivering Anywhere, Anytime, Secure Offers at Scale

Introducing SKUx Offer (X)ccelerator. Your Offer. Only Better. Powered by SKUx. 

ST. PETERSBURG, Fla., January 26, 2022—SKUx, an innovative fintech company redefining the way promotional offers are delivered, redeemed, settled and reported, today launched SKUx Offer (X)ccelerator ™, a new way for brands and retailers to transform anonymized, traditional advertising tactics into a secure, serialized, one-to-one, trackable, high-value, mobile offer. The Offer (X)ccelerator allows advertisers to run their campaigns on SKU’s patent-pending, data-rich platform, which safely and securely powers cost-effective, high-conversion offers and captures rich consumer data in near real time.

offer (x)cellerator from SKUx

SKUx NEWS

SKUx Appoints Joe Zerella as Director of Client Partnerships as Company Continues Rapid Growth as Leader in Payment-Based Consumer Offers

ST. PETERSBURG, Fla., December 1, 2021 – SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of Joe Zerella as Director of Client Partnerships. Zerella is an accomplished marketing and sales leader in marketing technology and solutions for consumer brands and retailers.

SKUx Featured at Money 20/20 Las Vegas 2021 Event

Blackhawk Network Customer Journey Panel

SKUx Co-Founder Bobby Tinsley was invited to speak alongside global leaders in payments and incentives at the 2021 Las Vegas, Money 2020 event. This year’s timely discussion focused on driving the customer journey through payments, and how SKUx SKUPay™ is shaping a new category of retail offers to power anywhere, anytime, secure consumer intuitive engagement. Blackhawk Network sponsored the panel with industry leadership from CPG, retail, and payments in attendance.

Jack Lord SVP Sales SKUx
SKUx & Hedera Interview at Nasdaq

OCT 19, 2021 – SKUx Co-Founder Bobby Tinsley and Hedera Hashgraph Co-Founder and Chief Scientist Dr. Leemon Baird sat down for an indepth interview with CNBC’s Jon Najarian about the synergistic partnership between the two fintech firms.

Jack Lord SVP Sales SKUx
SKUx Partners with Hedera Hashgraph to Bring Trust, Transparency, and Fraud-free Transactions to Consumer Offers and Settlement

Payment-based Consumer Offer and Settlement System to Run on the Hedera Network, Empowering Retailers and Brands with First Trusted and Transparent Offers and Settlement

St. Petersburg, Florida (Sept. 28, 2021)—SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled, and reported, today announced a strategic partnership with Hedera Hashgraph to bring unprecedented levels of trust, transparency, access, and environmental sustainability to payment-based consumer offers.

Jack Lord SVP Sales SKUx

SKUx NEWS

SKUx Set To Displace Outdated Coupon and Settlement System That Costs Consumers Billions of Dollars in Lost Savings

Fintech Innovator Creates Brand New Category of Payment-based Offers, or SKUPay™, to Virtually End Coupon and Promotional Offer Fraud, Misredemption, Settlement Delays and Marketing Uncertainty. Powering Anywhere, Anytime Offers.

St. Petersburg, Florida (Sept. 14, 2021) — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced a game-changing new fintech category of payment-based offers, called SKUPay™. SKUPay is designed to replace today’s archaic world and process of coupons, rebates, promotional offers, and settlement, freeing up billions of dollars in savings for consumers and solving long-term industry challenges for retailers, consumer brands, and marketing agencies.

SKUx NEWS

The Case for ‘Smart Incentives’: A Q&A with SKUx co-founder Bobby Tinsley

By Jon Springer on Jun. 03, 2021

Bobby Tinsley knows a thing or two about how the digital revolution can disrupt an industry. He is a former recording artist, after all. The one-time R&B singer moves to a different beat today. He’s a co-founder and executive VP of SKUxchange, a startup fintech company that he said could be something of an iTunes for retail incentives. Founded in 2018 in St. Petersburg, Fla., “SKUx” brings a new architecture to the origination, distribution, redemption and settlement of digital promotions by utilizing blockchain—or a digital warehouse that serializes each offer and transforms them into a secure, one-time form of payment. As Tinsley explains in an interview, excerpted below, couponing is an area of the retail trade long overdue for a new approach to security and speed that can benefit brands, retailers and shoppers.

Bobby Tinsley
Blackhawk network and SKUx Accelerate Digital Transformation offers coupons
Partnership also creates first-of-its-kind technology to improve retailer offers, rebates and incentive delivery and processing in support of new Universal Coupon Standards

SKUx NEWS

Blackhawk Network and SKUx Accelerate Digital Transformation of Promotional Offers and Coupon Standards

PLEASANTON, Calif.March 24, 2021 /PRNewswire/ — Global payments company, Blackhawk Network, and SKUx, a rising fintech company, today announced an expanded partnership intended to transform the offer, rebate, coupon delivery and processing needs for today’s cutting-edge merchants and brands. The partnership is poised to disrupt an industry that has remained relatively unchanged for over 25 years. With first-of-its-kind payments technology, Blackhawk and SKUx will digitize and automate offer delivery, redemption, and settlement—creating a more powerful experience for brands, a less onerous process for retailers, and greater value and ease for consumers.

SKUx NEWS

Karen Webster, CEO of PYMNTS.com, interviews SKUx Co-Founder & EVP Bobby Tinsley

ST. PETERSBURG, FL., December 18, 2020 – Karen Webster, the influential CEO of PYMNTS.com, has interviewed SKUx Co-Founder and EVP Bobby Tinsley about the changing retail landscape and how “smart incentives” from SKUx are perfectly positioned to help brands and retailers drive incremental sales with direct consumer interaction.

The interview was posted today at PYMNTS.com.

pymnts.com interview with Bobby Tinsley
pymnts.com interview with Bobby Tinsley

SKUx NEWS

Blackhawk Network Partners with Rising FinTech Company SKUx to Power the Future of Retail Promotional Incentives

ST. PETERSBURG, FL., December 18, 2020 – Blackhawk Network, a branded payments provider, is partnering with rising FinTech company SKUx. This innovative partnership will enable Blackhawk’s global network of more than 280,000 retail distribution points with the next-generation of solutions for seamless distribution, redemption, reconciliation, and settlement of promotional incentives and enhanced loyalty promotions.

SKUx RELEASES EXCLUSIVE INDUSTRY REPORT

Welcome to Smart Incentives™ 

ST. PETERSBURG, FL., October 1, 2020 – The marketing industry is currently undergoing a massive shift in consumer engagement strategies thanks to digital/mobile technologies. New ideas and technology will allow certain brands to flourish amid the changing paradigm, gaining market share and revenue. Others will not do so well. SKUx is proud to announce the Smart Incentives™ Platform as a Service as we help power the future of retail.

SKUx NEWS

Tim Schar Joins SKUx Board of Advisors 

ST. PETERSBURG, FL., September 3, 2020 – Tim Schar, Tampa Bay Market President for Truist Bank, now the 6th largest U.S. bank, has joined the SKUx Board of Advisors alongside other esteemed industry leaders and former executives from Walmart, Procter & Gamble, and JPMorgan.

SKUx raises $1 million in new funding, $6.5 million since launch

ST. PETERSBURG, FL., Sep 2, 2020 – SKUxchange has raised $1 million in equity financing in a new round of funding. That brings total funding raised by the nearly two-year-old St. Petersburg technology company to more than $6.5 million since it launched, said Bobby Tinsley, co-founder and executive vice president. SKUx will use the new money to support growth, new hires, retail infrastructure and for potential strategic acquisitions, Tinsley said..

Read the Entire Article at St. Pete Catalyst

SKUx EVENTS

SKUx Co-Founder Bobby Tinsley to Join TiE Tampa Bay Diversity Discussion

ST. PETERSBURG, FL., August 18, 2020 – SKUx Co-founder Bobby Tinsley will join a diverse group of Tampa Bay business leaders to discuss diversity from the perspective of entrepreneurship. The panelists will be sharing their personal journeys, challenges, and how we can collectively work to address these issues as entrepreneurs, leaders, and citizens.

SKUx EVENTS

SKUx Co-Founders Speak at G100’s “Startup Series: Digital Incentives”

ST. PETERSBURG, FL., August 17, 2020 – Co-founders James Sampey and Bobby Tinsley will join SKUx Board of Advisor and G100’s Deb Henretta to discuss the company’s patent-pending Smart Incentive™ technology and the multiple ways SKUx is providing innovative digital solutions for Retailers, Brands, and Marketing Agencies.

More Info

SKUx RELEASES EXCLUSIVE INDUSTRY REPORT

Rapid Resolution is the New Customer Service Imperative 

ST. PETERSBURG, FL., August 10, 2020 – A team of SKUx researchers recently compiled statistics on over 60 corporations and their methods for dealing with consumer complaints — keeping detailed records and statistics from the moment a complain is lodged until the matter is resolved.  The researchers uncovered many interesting observations, successes and failures, as well as obvious avenues for improvement of customer service.

SKUx EVENTS

Karen Sales, SKUx SVP of Digital Strategy & Channel Partnerships, to join an expert panel of industry thought leaders to discuss the future of the weekly circular

ST. PETERSBURG, FL., August 1, 2020 – As retailers scramble to revamp their promotional activities in response to rapidly changing shopper behavior, many have scaled back or even stopped printing their weekly print circulars. This has led some industry experts to wonder if the shift toward digital commerce has made the traditional circular obsolete?

More information available here

CNBC Market Analyst and SKUx Board of Advisors Member, Jon Najarian interviews company Co-Founder & EVP, Bobby Tinsley and newly hired SVP of Digital Strategy & Channel Partnerships, Karen Sales

TAMPA, Fla., April 14, 2020 — Great conversation discussing the company’s patent-pending tech, new category of FinTech digital incentives, and how SKUx is positioning to serve the marketplace post COVID-19.

View full interview here

Shopper Marketing Hall of Fame Inductee Joins Leadership Team of Rising FinTech Company Leveraging Blockchain and AI to Transform Retail

ST. PETERSBURG, FL., March 24, 2020 – Recognized as a “Top Ten Mover and Shaker in Retail,” Karen Sales has joined the leadership team at SKUx as Senior Vice President of Digital Strategy & Channel Partnerships.

“I am thrilled to join an incredible leadership team at SKUx that is delivering innovative and extremely valuable retail solutions,” Sales said. “I’ve spent my entire career seeking to build value for my clients and partners. This new solution will solve much of what they’ve been waiting for. When you truly understand the technology that SKUx has developed, you realize it holds the potential to transform our industry, unlocking billions of dollars in value back to retailers and brands.”

Read full article here

SKUx Founders Speak at BlockSpaces Event “The Fintech Revolution: Talents, Rebels and Disruptive Technology”

TAMPA, Fla., Feb 20, 2020 — Fintech is rapidly advancing as new, disruptive companies bring innovative solutions to the market and challenge the status-quo. This was the theme of “The Fintech Revolution: Talents, Rebels and Disruptive Technology.“

The ticketed event was hosted by BlockSpaces, a specialized education and development hub designed to be responsive to the needs of the rapidly emerging blockchain technology industry.

Read full article here

Tampa Bay Inno names SKUx as one of the Top Startups to Watch in 2020

TAMPA, Fla., Feb. 19, 2020 — Tampa Bay Inno named SKUx to their inaugural ‘Startups to Watch’ list. The list showcases some of the most exciting and fastest growing companies in the state of Florida. SKUx was recognized by Tampa Bay Inno at their February 19th event, held at the newly opened Embarc Collective.

Read full article here

Drop Tank and SKUxchange To Drive Smart and Secure Blockchain-Based Digital Offers To Convenience Stores

ST. PETERSBURG, Fla., Oct. 01, 2019 (GLOBE NEWSWIRE) — Drop Tank, a market-leading loyalty technology and rewards company, has teamed up with blockchain startup SKUxchange. This new relationship will allow CPG brands to deliver smart and secure digital offers to thousands of participating convenience store locations throughout the US.

Read full article here

 

Jon Najarian Of CNBC’s The Halftime Report Joins Advisory Board Of Rising Blockchain Tech Startup Disrupting Promotional Offer Industry

ST. PETERSBURG, Fla., Sept. 17, 2019 (GLOBE NEWSWIRE) — CNBC contributor, market analyst, investor and entrepreneur, Jon Najarian, has joined SKUxchange’s growing advisory board alongside other industry leaders and former executives from P&G, Walmart, JPMorgan, Coca-Cola, and Inmar.

Headquartered in the greater Tampa Bay area, SKUxchange is a blockchain-based software company that partners with brands, retailers, online marketplace platforms, and service providers across multiple industries to deliver smart and secure digital offers. The company’s mission is to eliminate promotional offer fraud, while driving transparency through smart data and AI-driven offers. SKUx proves ROI with near real-time offer reconciliation and settlement for their enterprise partners.

Read full article here

Jack Link’s to Work With Blockchain Tech Company Disrupting Promotional Offer Industry

ST. PETERSBURG, Fla., Sept. 11, 2019 (GLOBE NEWSWIRE) — Jack Link’s Protein Snacks, the global leader in meat snacks, has formed a strategic alliance with blockchain startup SKUxchange. This relationship will allow Jack Link’s to deliver smart and secure digital offers across multiple industry verticals as SKUxchange rolls out its technology.

Read full article here

RapidRMS President Peter Ingram joins SKUxchange Advisory Board

ST. PETERSBURG, Fla., (July 26, 2019) – RapidRMS President Peter Ingram has joined the SKUxchange Advisory Board. Ingram is a highly respected industry thought-leader for the Petroleum and C-Store Industry. He has over 30 years experience working with Fortune 500 companies in retail marketing, operations, technology and payments.

Read full article here

Phillipa Greenberg, a leader in the Big Pharma analytic innovation space, and CEO of one of the fastest growing big data platforms, joins the Skuxchange Advisory Board

ST. PETERSBURG, Fla., June 21, 2019 – Phillipa Greenberg spent a majority of her career consulting within the privatized sector of clinical research organizations and continued her career within Fortune 50 pharma, leading and growing their Portfolio Bio-Asset Analytics center of excellence. Converting her extensive knowledge of decision science and predictive and prescriptive data engineering, she has narrowed her focus on consumer behavior predilection within the ecommerce/retail sectors, working with Fortune 50 enterprise grocers and ecommerce stores.

Read full article here

Top Retail Industry Veteran & One Of Fortune’s 50 Most Powerful Women in Business Joins Dynamic Advisory Board Of Rising Blockchain Company To Tackle Industry Woes

ST. PETERSBURG, Fla., June 06, 2019 (GLOBE NEWSWIRE) — Deb Henretta, former Group President at Procter & Gamble and current board member at S.C. Johnson, has joined SKUxchange’s growing advisory board alongside other industry leaders and former executives from JPMorgan, Walmart, Coca-Cola, and Valpak.

Read full article here

St. Pete Catalyst, April 11, 2019

St. Pete blockchain startup aims to shake up the promotions industry

Four veterans of the advertising and technology industries have joined forces to solve the pain points in the nearly $1 trillion promotional offers industry. SKUxchange is a blockchain company based in St. Petersburg that aims to eliminate fraud and create more transparency for retailers, brands and other businesses that deal with digital offers.

Read full article here