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SKUx News & Events

SKUx Partners with Hedera Hashgraph to Bring Trust, Transparency, and Fraud-free Transactions to Consumer Offers and Settlement

Payment-based Consumer Offer and Settlement System to Run on the Hedera Network, Empowering Retailers and Brands with First Trusted and Transparent Offers and Settlement

St. Petersburg, Florida (Sept. 28, 2021)—SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled, and reported, today announced a strategic partnership with Hedera Hashgraph to bring unprecedented levels of trust, transparency, access, and environmental sustainability to payment-based consumer offers.

Jack Lord SVP Sales SKUx
SKUx Appoints Jack Lord as Senior Vice President of Sales to Drive Rapid Adoption of Company’s Groundbreaking Payment-based Offers Platform

Lord Joins Highly Accomplished Management Team on Mission to Transform Obsolete Coupon, Offers and Settlement System Impeding Today’s Retailers and Consumer Brands

St. Petersburg, Florida (Sept. 21, 2021)—SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced the appointment of Jack Lord, a highly accomplished growth leader, as senior vice president of sales. Lord, who comes to SKUx from Blackhawk Network, has an exceptional track record of driving growth and business relationships for innovative payments and marketing services companies serving consumer goods and retail companies.

Jack Lord SVP Sales SKUx


SKUx Set To Displace Outdated Coupon and Settlement System That Costs Consumers Billions of Dollars in Lost Savings

Fintech Innovator Creates Brand New Category of Payment-based Offers, or SKUPay™, to Virtually End Coupon and Promotional Offer Fraud, Misredemption, Settlement Delays and Marketing Uncertainty. Powering Anywhere, Anytime Offers.

St. Petersburg, Florida (Sept. 14, 2021) — SKUx, an innovative fintech company redefining the way consumer offers are delivered, redeemed, settled and reported, today announced a game-changing new fintech category of payment-based offers, called SKUPay™. SKUPay is designed to replace today’s archaic world and process of coupons, rebates, promotional offers, and settlement, freeing up billions of dollars in savings for consumers and solving long-term industry challenges for retailers, consumer brands, and marketing agencies.


The Case for ‘Smart Incentives’: A Q&A with SKUx co-founder Bobby Tinsley

By Jon Springer on Jun. 03, 2021

Bobby Tinsley knows a thing or two about how the digital revolution can disrupt an industry. He is a former recording artist, after all. The one-time R&B singer moves to a different beat today. He’s a co-founder and executive VP of SKUxchange, a startup fintech company that he said could be something of an iTunes for retail incentives. Founded in 2018 in St. Petersburg, Fla., “SKUx” brings a new architecture to the origination, distribution, redemption and settlement of digital promotions by utilizing blockchain—or a digital warehouse that serializes each offer and transforms them into a secure, one-time form of payment. As Tinsley explains in an interview, excerpted below, couponing is an area of the retail trade long overdue for a new approach to security and speed that can benefit brands, retailers and shoppers.

Bobby Tinsley
Blackhawk network and SKUx Accelerate Digital Transformation offers coupons
Partnership also creates first-of-its-kind technology to improve retailer offers, rebates and incentive delivery and processing in support of new Universal Coupon Standards


Blackhawk Network and SKUx Accelerate Digital Transformation of Promotional Offers and Coupon Standards

PLEASANTON, Calif.March 24, 2021 /PRNewswire/ — Global payments company, Blackhawk Network, and SKUx, a rising fintech company, today announced an expanded partnership intended to transform the offer, rebate, coupon delivery and processing needs for today’s cutting-edge merchants and brands. The partnership is poised to disrupt an industry that has remained relatively unchanged for over 25 years. With first-of-its-kind payments technology, Blackhawk and SKUx will digitize and automate offer delivery, redemption, and settlement—creating a more powerful experience for brands, a less onerous process for retailers, and greater value and ease for consumers.


Karen Webster, CEO of, interviews SKUx Co-Founder & EVP Bobby Tinsley

ST. PETERSBURG, FL., December 18, 2020 – Karen Webster, the influential CEO of, has interviewed SKUx Co-Founder and EVP Bobby Tinsley about the changing retail landscape and how “smart incentives” from SKUx are perfectly positioned to help brands and retailers drive incremental sales with direct consumer interaction.

The interview was posted today at interview with Bobby Tinsley interview with Bobby Tinsley


Blackhawk Network Partners with Rising FinTech Company SKUx to Power the Future of Retail Promotional Incentives

ST. PETERSBURG, FL., December 18, 2020 – Blackhawk Network, a branded payments provider, is partnering with rising FinTech company SKUx. This innovative partnership will enable Blackhawk’s global network of more than 280,000 retail distribution points with the next-generation of solutions for seamless distribution, redemption, reconciliation, and settlement of promotional incentives and enhanced loyalty promotions.


Welcome to Smart Incentives™ 

ST. PETERSBURG, FL., October 1, 2020 – The marketing industry is currently undergoing a massive shift in consumer engagement strategies thanks to digital/mobile technologies. New ideas and technology will allow certain brands to flourish amid the changing paradigm, gaining market share and revenue. Others will not do so well. SKUx is proud to announce the Smart Incentives™ Platform as a Service as we help power the future of retail.


Tim Schar Joins SKUx Board of Advisors 

ST. PETERSBURG, FL., September 3, 2020 – Tim Schar, Tampa Bay Market President for Truist Bank, now the 6th largest U.S. bank, has joined the SKUx Board of Advisors alongside other esteemed industry leaders and former executives from Walmart, Procter & Gamble, and JPMorgan.

SKUx raises $1 million in new funding, $6.5 million since launch

ST. PETERSBURG, FL., Sep 2, 2020 – SKUxchange has raised $1 million in equity financing in a new round of funding. That brings total funding raised by the nearly two-year-old St. Petersburg technology company to more than $6.5 million since it launched, said Bobby Tinsley, co-founder and executive vice president. SKUx will use the new money to support growth, new hires, retail infrastructure and for potential strategic acquisitions, Tinsley said..

Read the Entire Article at St. Pete Catalyst


SKUx Co-Founder Bobby Tinsley to Join TiE Tampa Bay Diversity Discussion

ST. PETERSBURG, FL., August 18, 2020 – SKUx Co-founder Bobby Tinsley will join a diverse group of Tampa Bay business leaders to discuss diversity from the perspective of entrepreneurship. The panelists will be sharing their personal journeys, challenges, and how we can collectively work to address these issues as entrepreneurs, leaders, and citizens.


SKUx Co-Founders Speak at G100’s “Startup Series: Digital Incentives”

ST. PETERSBURG, FL., August 17, 2020 – Co-founders James Sampey and Bobby Tinsley will join SKUx Board of Advisor and G100’s Deb Henretta to discuss the company’s patent-pending Smart Incentive™ technology and the multiple ways SKUx is providing innovative digital solutions for Retailers, Brands, and Marketing Agencies.

More Info


Rapid Resolution is the New Customer Service Imperative 

ST. PETERSBURG, FL., August 10, 2020 – A team of SKUx researchers recently compiled statistics on over 60 corporations and their methods for dealing with consumer complaints — keeping detailed records and statistics from the moment a complain is lodged until the matter is resolved.  The researchers uncovered many interesting observations, successes and failures, as well as obvious avenues for improvement of customer service.


Karen Sales, SKUx SVP of Digital Strategy & Channel Partnerships, to join an expert panel of industry thought leaders to discuss the future of the weekly circular

ST. PETERSBURG, FL., August 1, 2020 – As retailers scramble to revamp their promotional activities in response to rapidly changing shopper behavior, many have scaled back or even stopped printing their weekly print circulars. This has led some industry experts to wonder if the shift toward digital commerce has made the traditional circular obsolete?

More information available here

CNBC Market Analyst and SKUx Board of Advisors Member, Jon Najarian interviews company Co-Founder & EVP, Bobby Tinsley and newly hired SVP of Digital Strategy & Channel Partnerships, Karen Sales

TAMPA, Fla., April 14, 2020 — Great conversation discussing the company’s patent-pending tech, new category of FinTech digital incentives, and how SKUx is positioning to serve the marketplace post COVID-19.

View full interview here

Shopper Marketing Hall of Fame Inductee Joins Leadership Team of Rising FinTech Company Leveraging Blockchain and AI to Transform Retail

ST. PETERSBURG, FL., March 24, 2020 – Recognized as a “Top Ten Mover and Shaker in Retail,” Karen Sales has joined the leadership team at SKUx as Senior Vice President of Digital Strategy & Channel Partnerships.

“I am thrilled to join an incredible leadership team at SKUx that is delivering innovative and extremely valuable retail solutions,” Sales said. “I’ve spent my entire career seeking to build value for my clients and partners. This new solution will solve much of what they’ve been waiting for. When you truly understand the technology that SKUx has developed, you realize it holds the potential to transform our industry, unlocking billions of dollars in value back to retailers and brands.”

Read full article here

SKUx Founders Speak at BlockSpaces Event “The Fintech Revolution: Talents, Rebels and Disruptive Technology”

TAMPA, Fla., Feb 20, 2020 — Fintech is rapidly advancing as new, disruptive companies bring innovative solutions to the market and challenge the status-quo. This was the theme of “The Fintech Revolution: Talents, Rebels and Disruptive Technology.“

The ticketed event was hosted by BlockSpaces, a specialized education and development hub designed to be responsive to the needs of the rapidly emerging blockchain technology industry.

Read full article here

Tampa Bay Inno names SKUx as one of the Top Startups to Watch in 2020

TAMPA, Fla., Feb. 19, 2020 — Tampa Bay Inno named SKUx to their inaugural ‘Startups to Watch’ list. The list showcases some of the most exciting and fastest growing companies in the state of Florida. SKUx was recognized by Tampa Bay Inno at their February 19th event, held at the newly opened Embarc Collective.

Read full article here

Drop Tank and SKUxchange To Drive Smart and Secure Blockchain-Based Digital Offers To Convenience Stores

ST. PETERSBURG, Fla., Oct. 01, 2019 (GLOBE NEWSWIRE) — Drop Tank, a market-leading loyalty technology and rewards company, has teamed up with blockchain startup SKUxchange. This new relationship will allow CPG brands to deliver smart and secure digital offers to thousands of participating convenience store locations throughout the US.

Read full article here


Jon Najarian Of CNBC’s The Halftime Report Joins Advisory Board Of Rising Blockchain Tech Startup Disrupting Promotional Offer Industry

ST. PETERSBURG, Fla., Sept. 17, 2019 (GLOBE NEWSWIRE) — CNBC contributor, market analyst, investor and entrepreneur, Jon Najarian, has joined SKUxchange’s growing advisory board alongside other industry leaders and former executives from P&G, Walmart, JPMorgan, Coca-Cola, and Inmar.

Headquartered in the greater Tampa Bay area, SKUxchange is a blockchain-based software company that partners with brands, retailers, online marketplace platforms, and service providers across multiple industries to deliver smart and secure digital offers. The company’s mission is to eliminate promotional offer fraud, while driving transparency through smart data and AI-driven offers. SKUx proves ROI with near real-time offer reconciliation and settlement for their enterprise partners.

Read full article here

Jack Link’s to Work With Blockchain Tech Company Disrupting Promotional Offer Industry

ST. PETERSBURG, Fla., Sept. 11, 2019 (GLOBE NEWSWIRE) — Jack Link’s Protein Snacks, the global leader in meat snacks, has formed a strategic alliance with blockchain startup SKUxchange. This relationship will allow Jack Link’s to deliver smart and secure digital offers across multiple industry verticals as SKUxchange rolls out its technology.

Read full article here

RapidRMS President Peter Ingram joins SKUxchange Advisory Board

ST. PETERSBURG, Fla., (July 26, 2019) – RapidRMS President Peter Ingram has joined the SKUxchange Advisory Board. Ingram is a highly respected industry thought-leader for the Petroleum and C-Store Industry. He has over 30 years experience working with Fortune 500 companies in retail marketing, operations, technology and payments.

Read full article here

Phillipa Greenberg, a leader in the Big Pharma analytic innovation space, and CEO of one of the fastest growing big data platforms, joins the Skuxchange Advisory Board

ST. PETERSBURG, Fla., June 21, 2019 – Phillipa Greenberg spent a majority of her career consulting within the privatized sector of clinical research organizations and continued her career within Fortune 50 pharma, leading and growing their Portfolio Bio-Asset Analytics center of excellence. Converting her extensive knowledge of decision science and predictive and prescriptive data engineering, she has narrowed her focus on consumer behavior predilection within the ecommerce/retail sectors, working with Fortune 50 enterprise grocers and ecommerce stores.

Read full article here

Top Retail Industry Veteran & One Of Fortune’s 50 Most Powerful Women in Business Joins Dynamic Advisory Board Of Rising Blockchain Company To Tackle Industry Woes

ST. PETERSBURG, Fla., June 06, 2019 (GLOBE NEWSWIRE) — Deb Henretta, former Group President at Procter & Gamble and current board member at S.C. Johnson, has joined SKUxchange’s growing advisory board alongside other industry leaders and former executives from JPMorgan, Walmart, Coca-Cola, and Valpak.

Read full article here

St. Pete Catalyst, April 11, 2019

St. Pete blockchain startup aims to shake up the promotions industry

Four veterans of the advertising and technology industries have joined forces to solve the pain points in the nearly $1 trillion promotional offers industry. SKUxchange is a blockchain company based in St. Petersburg that aims to eliminate fraud and create more transparency for retailers, brands and other businesses that deal with digital offers.

Read full article here