Joe Zerella
Director of Client Partnerships
Joe Zerella has extensive experience across a wide range of media, direct marketing, in-store and shopper analytics solutions, working with leading consumer brands and retailers.
Before joining SKUx, he served as director of national accounts for Mspark, a leading provider of integrated advertising solutions. He has also held senior positions with Synergistic Marketing and Valassis.
Industry Experience: Consumer Packaged Goods (CPG), Direct Response/DTC, QSR/Restaurants, Financial Services, Communications, Retail
Specialties:
- New Business Development
- Sales Hunter
- Sales and Account Management
- Integrated Media Planning and Execution
- Shopper Marketing Solutions
- Walmart Shopper Targeted Programs
- Digital Solutions (media & promotion)
- Market Research and Analytics
- Retail Media and In-Store Advertising