Joe Zerella

Director of Client Partnerships

Joe Zerella has extensive experience across a wide range of media, direct marketing, in-store and shopper analytics solutions, working with leading consumer brands and retailers.

Before joining SKUx, he served as director of national accounts for Mspark, a leading provider of integrated advertising solutions. He has also held senior positions with Synergistic Marketing and Valassis.

Industry Experience: Consumer Packaged Goods (CPG), Direct Response/DTC, QSR/Restaurants, Financial Services, Communications, Retail


  • New Business Development
  • Sales Hunter
  • Sales and Account Management
  • Integrated Media Planning and Execution
  • Shopper Marketing Solutions
  • Walmart Shopper Targeted Programs
  • Digital Solutions (media & promotion)
  • Market Research and Analytics
  • Retail Media and In-Store Advertising