Enterprise Strategic Partnerships
In October 2023, George became a part of the SKUx team, following a decade at Mastercard in their global merchant loyalty division. As a pivotal figure in the European Loyalty Senior Management Leadership team, he oversaw Product Management in EMEA, collaborating with diverse merchant sectors. With over two decades in payment and merchant loyalty, George has spearheaded program launches in various international markets, including China, Saudi Arabia, UAE, and the UK. He has worked with renowned hotel chains like InterContinental, Hilton, and Marriott, retailers such as Liberty of London and IKEA, and global airlines from Saudi Arabian Airlines to British Airways.
George’s extensive payment expertise includes collaborations with Visa, HSBC, and Natwest driving multiple merchant offers across 10 markets. He holds a patent for an innovative ‘automated rebate settlement method.’