SKUx CASE STUDY | FROZEN FOOD
Can you reach new buyers with an
irresistible offer while mitigating fraud?
Objective | A top ten CPG company wanted to drive trial of its new frozen meal brand among online gamers while mitigating over-redemption or fraud…
Approach | Used SKUX Offer (X)ccelerator™ to target online gamers with a $5-off special offer. SKUx’s serialized, single-use offers allow brands to fight fraud and stay on budget.
Results | Nearly half of the targeted gamers who engaged with the offer tried the product, virtually fraud free, despite the high value.