CUSTOMER ACQUISITION & RETENTION
Stay hungry, engaging customers – anytime, anywhere
CUSTOMER ACQUISITION & RETENTION
Stay hungry, engaging customers – anytime, anywhere
Drive Diner
Devotion
Drive Diner Devotion
55%
55%
of customers do not participate
in loyalty programs.
*William Blair Report, Jan 2023
of customers do not participate in loyalty programs.
*William Blair Report, Jan 2023
Loyalty programs are a great tool for driving frequency and building brand equity. Research indicates* that only 45% of customers actively participate in a loyalty program, which means there is still quite a bit of opportunity to build loyalty among non-members.
The SKUx platform enables restaurants to digitally engage with non-loyalty members to drive acquisition and help build a powerful secondary marketing database to complement your existing loyalty program.
*William Blair Report, Jan 2023
The SKUx platform allows restaurants to easily capture key marketing insights where loyalty programs often fall short. Better understand which media channels your customers are engaging with and what promotional offers best resonate, so you can get the most out of your marketing dollars.
Learning more about customers behaviors, interests, etc. results in a more relevant and personalized experience when engaging with the restaurant.
Requiring customers to install an app as part of the loyalty sign-up can be a tough ask, especially for first-time guests with no brand affinity. Studies show that nearly 78 percent of consumers prefer to keep only five or fewer restaurant apps on their mobile phones at any time.
Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user's mobile real estate and mindshare.
Quickly and effectively handling a dissatisfied customer is key to getting that customer back in the door after they’ve had a bad experience. The SKUx platform allows restaurants to quickly send upset guests a simple digital offer in response to their issue.
Contact data collected during the process can be leveraged to follow up with those unhappy customers, also providing additional insights to measure if they have returned.
SKUx smart incentive technology can help increase order size and/or impact guest frequency – even impact those guests outside your loyalty program. With SKUx, you can quickly, securely, and transparently incent, track, and even retarget consumers to drive incremental revenue for your business.
The SKUx platform enables restaurants to digitally engage with non-loyalty members to drive acquisition and help build a powerful secondary marketing database to complement your existing loyalty program.
Learning more about customers' behaviors, interests, etc. results in a more relevant and personalized experience when engaging with the restaurant.
Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a diner, the app is in significant competition for the user's mobile real estate and mindshare.
Contact data collected during the process can be leveraged to follow up with those unhappy customers, also providing additional insights to measure if they have returned.
SKUx smart incentive technology can help increase order size and/or impact guest frequency – even impact those guests outside your loyalty program. With SKUx, you can quickly, securely, and transparently incent, track, and even retarget consumers to drive incremental revenue for your business.
Mobile loyalty apps are great, but they also get in the way of building loyalty
Many restaurants have loyalty programs. And many have their own app for their customers. But if a restaurant’s mobile app is required to participate in a loyalty program, it creates additional friction during the acquisition process and a resulting Cost Per Install (CPI) that can vary between $2 to $3.* Once the app is installed, the user still has to go through the account creation process, requiring more user effort, resulting in an additional Cost Per Account Created (CAC). This includes the CPI + any other acquisition spend, such as the value incentive.
78%
Additionally, FSR Magazine notes that 78% of consumers prefer to keep only five or fewer food restaurant apps on their mobile phones at any given time.
Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user’s mobile real estate and mindshare.
With the SKUx digital incentive platform, a restaurant can engage with non-loyalty consumers to securely deliver a digital offer via multiple distribution channels (email, SMS, QR code, etc.) to collect key customer data for future re-engagement activities.
By engaging with non-loyalty guests that may have not visited the restaurant enough times to create loyalty, restaurants can drive behavior that increases orders, app downloads, foot traffic, and ultimately loyalty membership.
Mobile loyalty apps are great, but they also get in the way of building loyalty
Many restaurants have loyalty programs. And many have their own app for their customers. But if a restaurant’s mobile app is required to participate in a loyalty program, it creates additional friction during the acquisition process and a resulting Cost Per Install (CPI) that can vary between $2 to $3.* Once the app is installed, the user still has to go through the account creation process, requiring more user effort, resulting in an additional Cost Per Account Created (CAC). This includes the CPI + any other acquisition spend, such as the value promotion.
Additionally, FSR Magazine notes that 78% of consumers prefer to keep only five or fewer food restaurant apps on their mobile phones at any given time.
Mobile app requirements for loyalty acquisition create more friction (affecting conversion rates) and likely higher costs (CAC). And even if successful in signing up a customer, the app is in significant competition for the user’s mobile real estate and mindshare.
With the SKUx digital promotion platform, a restaurant can engage with non-loyalty consumers to securely deliver a digital offer via multiple distribution channels (email, SMS, QR code, etc.) to collect key customer data for future re-engagement activities.
By engaging with non-loyalty guests that may have not visited the restaurant enough times to create loyalty, restaurants can drive behavior that increases orders, app downloads, foot traffic, and ultimately loyalty membership.
Why Loyalty Apps ≠ Loyalty
Restaurant loyalty apps are a great asset, but sometimes they can get in the way of effective loyalty acquisition.