It’s well understood that when a customer has a good dining experience they tell a few friends about it. But when they have a bad experience they tell 8-10. And social media and review sites exacerbate the issue.
Bad dining experiences happen…it’s part of the business. That being said, mitigating unforeseen bad experiences is paramount for a healthy merchant-diner relationship.
In-store issues can be addressed by comping the meal, but even that doesn’t guarantee that a guest will return. But by giving a future discount, they are way more incentivized to try again. And if you’re delivering that incentive via SKUx, you can not only get it to them quickly, but you can also collect valuable consumer data to follow up to ensure they feel better about your brand.
83% of diners named poor service as the number one unpleasant restaurant experience. 50% of diners say that poor service is the top reason they wouldn’t return to a restaurant ever again.
About SKUx
An innovative payments solution, SKUx gives brands and retailers the power to deliver secure, intuitive digital offers anywhere, anytime, at the speed of today’s consumer. The company’s patented platform-as-a-service combines first-party data, offer details, serialization, funding, and settlement to increase customer trust, loyalty and create new opportunities for consumer engagement. The result – new incremental revenue, improved efficiency, and laser sharp transparency for all industry stakeholders.